I wrote Six Reasons Your Community College Needs A Social Media Strategy and Not Just a Facebook Page to encourage two-year institutions to develop a comprehensive
strategy or plan to fully use social media channels to engage with students and other constituents. I have developed an online course for Snead State
Community College (AL) for their new certificate program in Social Media. To make that happen, I have researched and explored a wide variety of material on techniques and best practices to maximize the impact of social media channels such as Facebook, Twitter, LinkedIn, Pinterest and more.